Social Media Marketing:
- Develop a content calendar with engaging posts that highlight Gourmet Grocer's unique products, promotions, and in-store events.
- Use Instagram Stories and Reels to showcase new arrivals and behind-the-scenes content.
- Run Facebook and Instagram ad campaigns targeting food enthusiasts and health-conscious consumers.
Influencer Partnerships:
- Identify and collaborate with local food bloggers and influencers who align with Gourmet Grocer’s brand values.
- Organize a store tour and tasting event, inviting influencers to share their experiences with their followers.
- Track engagement metrics and sales growth resulting from influencer promotions.
Results Expected:
- 20% increase in social media followers across platforms.
- Significant uptick in in-store visits and sales during the campaign period.
- Increased online engagement and positive brand sentiment.
